EXCLUSIVE: Jeremy Clarkson may be best remembered as the sharp-tongued, car-obsessed host of Top Gear, but in recent years the outspoken TV personality has swapped fast cars for farm fields, pints of beer, and a rather questionable collection of merchandise that has left fans both baffled and amused.
After decades of roaring across racetracks and insulting hatchbacks, Clarkson surprised many when he decided to throw himself headfirst into the world of farming back in 2019. His efforts — often chaotic, occasionally successful, but always entertaining — have been chronicled in the hit Amazon Prime series Clarkson’s Farm, which introduced viewers to life on his Oxfordshire estate, Diddly Squat Farm. The show also elevated his unlikely sidekicks Kaleb Cooper and Harriet Cowan into fan-favorite TV personalities in their own right.
But Jeremy hasn’t stopped there. Never one to sit still (unless it’s behind the wheel of a Lamborghini tractor), he’s expanded his farming empire in unusual directions. In August 2024, he opened his very own countryside pub, The Farmer’s Dog, serving up hearty grub and pints for locals and fans alike. And yet, even that seems positively ordinary compared to the strangest chapter of his farming saga: the infamous Diddly Squat Farm Shop.
From the outside, it looks like a humble country farm shop. Step inside, however, and customers are greeted with a treasure trove of products that range from genuinely useful local produce to the downright bizarre. Some of Clarkson’s “wares” have to be seen to be believed — a cheeky reflection of his mischievous humor and tendency to push boundaries.
It’s not just fresh eggs, honey, or bottled beer you’ll find on the shelves. Visitors are often left scratching their heads — or laughing out loud — at some of the oddball items available for purchase. Clarkson has clearly leaned into his brand of tongue-in-cheek humor, turning the shop into part tourist attraction, part satire of the farming trade.
The Daily Star even went along for a look inside and, between the stacks of produce and shelves of booze, spotted something so unusual for sale that it left us wondering if Clarkson’s farm shop is secretly more comedy sketch than serious business venture. And while some items have become cult favorites, others leave visitors asking: “Only Jeremy would think to sell that…”
So, what exactly is Clarkson flogging to unsuspecting customers in his quirky little corner of the Cotswolds? Scroll on, because these are not the sort of souvenirs you’ll find in your average farm shop…
