Jeremy Clarkson has sparked excitement among fans with the revelation of big plans for the future of his Hawkstone brand in the United States.
The renowned television personality, best known for his time on Top Gear and The Grand Tour, first ventured into farming when he bought Diddly Squat Farm in the Cotswolds back in 2008. At the time, the farm was called Curdle Hill, but it quickly became the focal point of Clarkson’s wildly popular Prime Video series, Clarkson’s Farm. The show follows his often humorous and challenging experiences as he attempts to run the farm himself with little prior knowledge or expertise.
In 2021, Clarkson expanded his business ventures by launching Hawkstone, a premium beer brand produced in collaboration with the Cotswold Brew Co. Initially brewed using barley from Diddly Squat Farm, Hawkstone has grown rapidly to become the fastest-growing beer brand in the UK. The brand includes a range of British lagers, ciders, and even vodka, all bearing the name of an ancient standing stone in the Cotswolds.
Hawkstone’s rise has been meteoric, not only in terms of sales but also in its popularity on social media. The brand now boasts the title of the most-followed beer on Instagram worldwide, a significant achievement that highlights its ever-growing fanbase.
The exciting news for fans across the globe is that Clarkson has now hinted at bringing Hawkstone to the United States. When asked by a follower on Instagram why Hawkstone is not available in America, Clarkson teased a potential solution, responding with a cryptic message: “I have a plan.” This single comment has sent waves of anticipation through his loyal followers, sparking curiosity about what this “plan” could entail.
In addition to his teasing remarks, Clarkson has been expanding his Hawkstone offerings. The brand recently launched Hawkstone Lager Zero, a non-alcoholic version of its popular lager. This product is already available for purchase online through the Hawkstone shop and at Hops and Chops, a venue located at The Grand Tour tent on the grounds of Clarkson’s Cotswold pub, The Farmer’s Dog. According to a statement from the brand, Hawkstone Zero is the perfect choice for those looking to cut back on alcohol while still enjoying the distinctive taste of Hawkstone. The smooth, golden lager offers all the signature flavor of the original but without the alcohol content—a fitting option for those who might have “overdone it a bit” during the festive season.
As Clarkson’s ventures continue to expand, with international markets on the horizon and new product launches, it’s clear that his entrepreneurial spirit is as strong as ever. Fans will no doubt be eagerly awaiting more updates, particularly when it comes to his bold plans for Hawkstone in the US market.
