Jeremy Clarkson, the renowned TV presenter, is reportedly setting his sights on expanding his business ventures as he prepares for the highly anticipated return of Clarkson’s Farm this summer.
At the forefront of his growing empire is Diddly Squat Farm, the sprawling 1,000-acre property in West Oxfordshire, where Clarkson’s hit Amazon Prime Video series is filmed. The farm, located near the picturesque village of Chipping Norton, has become a major focal point for both the show and Clarkson’s entrepreneurial pursuits.
The fifth season of Clarkson’s Farm is set to premiere on June 3, 2026, following its filming last year, which wrapped in September 2025. Over the years, the show has captured the often humorous and relatable struggles of Clarkson as he navigates the world of farming, a challenge far removed from his usual motoring expertise. Viewers have witnessed his ventures into various aspects of farm life, with each episode showcasing both his triumphs and failures in running a farm.
One of the most notable successes has been the launch of Diddly Squat Farm Shop. The shop, which offers products from the farm and locally sourced goods, has quickly become a popular destination for fans of the show and visitors alike. However, the growing popularity has come with its challenges, as the shop has frequently caused traffic congestion in the area, with long queues of visitors often stretching onto local roads. Despite the occasional chaos, the farm shop remains a key part of Clarkson’s business model and a major draw for both locals and tourists.
In 2024, Clarkson expanded his ventures further by purchasing a local pub, The Farmer’s Dog, in Asthall, near Burford. Located on the A40, this charming Cotswolds inn has been rebranded to reflect Clarkson’s farm-themed brand. The pub not only serves food and drinks but also offers Hawkstone beer and produce sourced from Diddly Squat Farm. The Farmer’s Dog is becoming another staple of Clarkson’s rural lifestyle brand, combining hospitality with a connection to his farm.
Now, with the upcoming release of Clarkson’s Farm season 5, Clarkson is reportedly exploring even more business opportunities. According to The Sun, Clarkson is in the process of trademarking a new product line: Diddly Dunkers, a range of shortbread biscuits. While the current product offering focuses on sweet treats, there are rumors that Clarkson plans to expand the Diddly Dunkers range to include clothing and homeware, further broadening his brand’s reach.
In addition to food products, Clarkson’s growing influence in the drinks market is also evident. His popular Hawkstone Lager, which is already available in supermarkets across the UK, has gained a loyal following. The brewery behind the lager is also reportedly eyeing trademark applications for new beverages, including drinks with the working names Arrowhead and Firelight. These potential new products suggest that Clarkson is not just dabbling in farm-related products but is establishing a full-fledged rural lifestyle brand that could rival some of the biggest names in the industry.
Clarkson’s diverse portfolio of ventures is an indication of his ongoing commitment to the agricultural and hospitality industries. As the premiere of Clarkson’s Farm draws near, it’s clear that the former Top Gear host is looking to capitalize on his newfound farming expertise and continue to build his empire. From selling farm produce to running a pub and even venturing into the world of beverages and merchandise, Jeremy Clarkson’s business ambitions seem boundless as he continues to build on the success of his television series and entrepreneurial endeavors.
