Jeremy Clarkson’s business empire is far from crumbling, with a farm and a pub to his name – and he’s now ready to dunk his toe officially into another industry.
The Clarkson’s Farm star currently owns Diddly Squat, a 1,000-acre holding in Oxfordshire, and its accompanying shop, as well as the refurbished rural pub, The Farmer’s Dog, but reports claim he’s set to focus on making biscuits.
The TV personality currently sells Diddly Dunkers in Diddly Squat Farm Shop, run by his wife Lisa Hogan, and The Sun reports he’s set to trademark the name.
It’s also claimed he has applied for trademarks for drinks made by his brewery, Hawkstone, which makes drinks for the pub. These include Arrowhead, Firelight, Midsummer and Knollbury Fort. The Independent has contacted Clarkson for comment.
Clarkson bought the now-famous land in 2008, and he decided to track his efforts running it when the villager who originally oversaw the farm retired in 2019. The result has become one of Prime Video’s most-streamed TV shows – and despite its enduring appeal, the presenter recently said he’d only continue making the show if “there was a good story” to focus on.
The former Top Gear and Grand Tour presenter extended his business empire in July 2024, taking over The Windmill in Asthall – a “village boozer” on five acres of countryside near Burford.
In June 2025, Clarkson claimed that the pub he opened would be his last entrepreneurial venture as he found it “relentless” and “doesn’t understand” business.
After completing work on the pub, he told The Times: “I’m done with business now. I am not starting another business as long as I live. I don’t understand it and am not motivated by money. I just want a good craic.”
The fifth season of Clarkson’s Farm will premiere on 3 June. It will be the show’s most heartbreaking yet, with episodes expected to focus on the outbreak of bovine tuberculosis, which struck the Cotswolds farm in October 2025.
Bovine TB (bTB) is a chronic respiratory disease caused by a bacterium called Mycobacterium bovis. The disease can be catastrophic for farmers and forces the culling of infected cattle. Due to an incident in England between October 2021 and September 2022, 22,934 cows were killed.
This outbreak of bTB was a huge setback in 2025 and saw Clarkson’s Diddly Squat farm face a year of climate-driven disasters. The presenter called it the “worst year ever”, citing a “shocking” harvest due to heatwaves and drought in the UK.
