Jeremy Clarkson has joined forces with one of the UK’s fastest-growing burger names as excitement builds around a new national farming festival set to celebrate Britain’s rural life.
The Clarkson’s Farm presenter, 66, is preparing to appear at The Great British Farm-Fest alongside Kaleb Cooper, Lisa Hogan and several familiar faces from the hit Prime Video series. The event will take place at Stoneleigh Park in Warwickshire, the historic former home of the Royal Show, and is being billed as a major celebration of British farming, food, countryside culture and rural enterprise.
Clarkson, who has owned his 1,000-acre Diddly Squat Farm between Chipping Norton and Chadlington since 2008, has become one of the most recognisable figures in British farming entertainment. His partnership with farmhand Kaleb Cooper has helped turn the day-to-day realities of agriculture into one of the most talked-about factual entertainment series in the country.
The pair are now set to take that appeal beyond the farm gates, headlining the three-day Farm-Fest event shortly before the fifth series of Clarkson’s Farm arrives in June.
The festival will bring together farmers, families, food lovers, machinery enthusiasts, chefs, musicians and rural businesses for a packed programme of live entertainment, working displays, livestock showcases and food stalls. Organisers have described it as a celebration of the people, skills and traditions that keep Britain’s countryside moving.
Among the names joining Clarkson and Cooper at the event are Lisa Hogan, Charlie Ireland, Adam Henson and Matt Tebbutt. They will appear alongside dozens of farmers, chefs, rural makers and performers from across the UK.
One of the food brands taking part is The Beefy Boys, the award-winning burger chain that has built a strong following for its American-style burgers and bold approach to casual dining. The business, which began in Hereford, has since expanded and recently opened a branch in Oxford’s Westgate shopping centre.
Co-founder Anthony Murphy, widely known as Murf, recently met Clarkson and Cooper as preparations for Farm-Fest continued. He joined the pair to discuss the festival and the role The Beefy Boys will play when they serve their burgers to visitors at Stoneleigh Park.
Speaking to the Hereford Times, Mr Murphy said the experience of meeting the Clarkson’s Farm team had been a positive one.
“The whole Clarkson’s Farm team were great, everyone was very lovely and generous with their time,” he said.
He added that the conversation ranged far beyond the festival itself, covering burgers, barbecues, farming, Clarkson’s upcoming children’s book and daily life at Diddly Squat Farm.
“We chatted burgers, BBQ, farming, his upcoming children’s book, and what life is like at Diddly Squat,” he said. “He was a lovely bloke and we had a real good laugh with him on stage.”
The appearance of The Beefy Boys at Farm-Fest adds another food-focused element to an event already designed to connect farming with the public. For Clarkson, the festival also continues the wider expansion of the Diddly Squat world, which has grown from a television project into a highly visible rural brand involving farm produce, hospitality, live events and public debate around the future of British agriculture.
Since Clarkson’s Farm first launched, the series has drawn attention to the financial pressure, planning disputes, weather problems and operational risks facing farmers. While the show has often been praised for its humour and cast chemistry, it has also been credited with bringing farming issues to audiences who may previously have had little connection to the countryside.
Kaleb Cooper, who became a breakout figure on the programme, is expected to be one of the biggest attractions at the festival. His direct style and deep farming knowledge have made him a fan favourite, and his presence alongside Clarkson is likely to draw strong interest from viewers of the series.
The timing of the event is also significant. With the fifth series of Clarkson’s Farm set to debut shortly afterwards, Farm-Fest gives fans a chance to see key members of the cast in person just as attention turns back to Diddly Squat and its next chapter.
For The Beefy Boys, the collaboration offers another high-profile moment as the brand continues to expand beyond its Hereford roots. Its appearance at an event led by Clarkson and Cooper places it directly in front of an audience already interested in British produce, farming culture and rural food stories.
Farm-Fest is expected to combine music, food and agriculture in a format designed to appeal to both farming communities and mainstream visitors. With Clarkson, Cooper and the wider Clarkson’s Farm team at the centre of the event, organisers will be hoping it becomes one of the standout rural gatherings of the year.
And with The Beefy Boys now confirmed among the festival’s food attractions, visitors can expect the event to serve up more than just machinery, livestock and countryside conversation. For Clarkson’s fans, it may also offer a glimpse of how Diddly Squat’s influence continues to spread far beyond the farm itself.
