Kaleb Cooper is set to take centre stage in Hawkstone’s first major television promotion for the 2026 FIFA World Cup, marking another big moment for the Clarkson’s Farm favourite as his profile continues to grow beyond Diddly Squat Farm.
According to an exclusive report by The Sunday Times, Jeremy Clarkson’s farm manager and co-star will perform a major stunt in the new Hawkstone advert, which is believed to be one of the most expensive television promotions of the year.
The commercial is expected to air for the first time before England face Croatia on June 17, placing Cooper in front of a huge football audience. The advert is said to feature the young farmer in a Tom Cruise-style stunt, though the promotion will reportedly remain swear-free and suitable for a wide television audience.
While Jeremy Clarkson is also expected to appear in the campaign, the former Top Gear and Grand Tour presenter is reportedly taking a more background role this time. Instead, the spotlight will fall on Cooper, whose no-nonsense charm and growing popularity with Clarkson’s Farm viewers have helped make him one of the standout personalities of the Prime Video series.
The advert is being described as Hawkstone’s biggest single investment since Clarkson and advertising executive Johnny Hornby bought into the small Cotswold brewery five years ago. The brand has grown quickly since its launch, helped by Clarkson’s public profile and its close connection to the farming world featured on Clarkson’s Farm.
For Cooper, the World Cup promotion represents another step in his rise from local farm contractor to national television figure. Since appearing alongside Clarkson, he has become a fan favourite thanks to his blunt humour, farming knowledge and ability to keep Clarkson grounded during the many challenges at Diddly Squat.
The 2026 World Cup, which will be hosted across Mexico, the United States and Canada, begins on Thursday, June 11. With England’s match against Croatia scheduled for June 17, Hawkstone appears to be aiming for one of the most visible advertising slots of the summer.
If the campaign lands as expected, it could further cement Kaleb Cooper’s place as one of the breakout stars of Clarkson’s Farm — and show that Hawkstone is ready to make a major push during one of the biggest sporting events in the world.
