Agricultural auctioneer Cheffins makes an appearance in the latest series of Clarkson’s Farm, as its expert was called in to value and sell one of Jeremy Clarkson’s most famous machines, a 350-horsepower 2016 Deutz-Fahr tractor.
Approached by the programme’s producers in March 2025, Cheffins handled the sale of the tractor, which had been consigned directly from Diddly Squat Farm and featured prolifically throughout series four of the show.
The machine went under the hammer at the Cheffins Monthly Machinery Sale at Sutton, near Ely, in June 2025, drawing a crowd of Jeremy Clarkson fans.
Having first visited Diddly Squat to assess the tractor, Oliver Godfrey, head of machinery sales at Cheffins, provided a valuation in April 2025 before entering it into the firm’s well-established monthly sale.
Mr Clarkson said: “The green Lambo hadn’t turned a wheel in weeks, so I decided to sell it, which meant getting it valued by an agricultural auctioneer.”
When Mr Clarkson asked the Cheffins expert how much the tractor would be worth, Mr Godfrey said: “It’s not the easiest thing to sell in the world, I’ll be honest, but I would look somewhere in the region of between £50,000 and £60,000.” To which Mr Clarkson replied: “It’s quite a lot less than I paid for it… I paid £80,000.”
‘There’s going to be a frenzy of bidding…’
The tractor itself proved a magnet for attention on sale day. Modified by Mr Clarkson himself with a bespoke cab lift and Lamborghini branding, it drew strong interest from both serious buyers and Diddly Squat fans. With 3,180 hours on the clock, it finally sold for £70,500 to a UK-based regular buyer, following a total of 62 bids.
Mr Clarkson, accompanied by farming contractor and co-star Kaleb Cooper, attended the sale at Cheffins’ purpose-built auction facility.
The pair toured the 40-acre sale ground, discussing the diverse range of machinery on offer. Mr Clarkson said: “Up for sale was everything from high-end tracked tractors to characters from Pixar.”
As the Deutz-Fahr entered the drive-through auction hall, Mr Clarkson predicted: “Here it is. There’s going to be a frenzy of bidding…” As the bidding gathered pace, he added: “We are actually getting closer to the £80,000 that I had paid for it.”
When the hammer finally fell at £70,500, both Mr Clarkson and Mr Cooper appeared delighted with the result. Summing up the outcome, the Diddly Suat Farm owner joked: “Well, it was a financial hit, but it wasn’t a financial kick in the nuts.”
‘Real boost for the industry’s profile’
Oliver Godfrey, head of machinery sales at Cheffins, said: “Clarkson’s Farm has done a huge amount to raise awareness of the realities of farming life in the UK. With its massive ratings, Jeremy Clarkson has brought the challenges and economic pressures facing farmers to a much broader audience, both here and internationally. It’s been a real boost for the industry’s profile, and many farmers are genuinely grateful for that.
“We were therefore really pleased to be invited to work with Jeremy on the sale of the Deutz-Fahr tractor. In true Clarkson style, he’d added a few entertaining modifications – particularly the lift, which was unlike anything I’ve seen before, along with the Lamborghini badges – and these certainly got people talking and added to the appeal on the day.”
Mr Godfrey added that not every week he finds himself valuing a tractor at Diddly Squat Farm, and it was a memorable experience from start to finish, especially meeting the wider team.
“The sale attracted strong competition, and we’re pleased it achieved a good result with a regular buyer. Working with Jeremy and Kaleb was a thoroughly enjoyable experience.
“As one of the most-watched shows across UK streaming platforms, it was fantastic for Cheffins to be involved, and we’re grateful to Amazon for the opportunity,” the head of machinery sales at Cheffins concluded.
Episode six of Clarkson’s Farm featuring Cheffins can now be watched on Prime Video.
