Clarkson’s Farm star Jeremy Clarkson has announced he is trademarking his own face in order to protect himself from deepfake scammers as he admitted ‘it’s absurd’
Farmer and television personality Jeremy Clarkson has taken a remarkable measure to safeguard his legacy for the future and beyond his death.
The ex-Top Gear and Grand Tour host, 65, has revealed that he will trademark his face to prevent fraudsters from exploiting deepfake technology. Jeremy has previously been forced to expose instances where people have tried to misuse his image for product endorsements, reports Wales Online.
Discussing the issue with the Sun, Jeremy explained he wasn’t acting out of vanity, but due to concerns over artificial intelligence (AI).
He stated: “It’s an AI thing . . . because there’s so much activity around bitcoin or mortgage loans where my face, name, image, voice and so on has been used to promote things that I’m not promoting.
“I’m protecting people from ‘me’, but it’s not me, promoting something that I’m not. God it’s absurd.”
Jeremy is amongst other celebrities who have secured protection for their images under European trade legislation, including four-time Formula 1 World Champion Max Verstappen.
This marks another occasion in recent weeks where Jeremy has opened up about personal issues, with the Clarkson’s Farm presenter also undertaking a weight loss programme through lifestyle changes.
Jeremy has been candid about his use of treatments like Mounjaro after switching from diabetes drug Ozempic. Nevertheless, he reveals he has still encountered intriguing outcomes whilst taking Mounjaro.
Posting on X he remarked: “Mounjaro problem. I never saw coming. At airports you’re made to remove your belt and then told to stand in the body scanner with your arms in the air. So you can’t hold your trousers up.”
Jeremy’s slimming transformation occurs whilst he maintains his operations at Diddly Squat and his establishment The Farmer’s Dog with considerable success.
Nevertheless, Jeremy has recently enforced a prohibition at the renowned Cotswolds establishment after a patron attempted to bring a birthday cake onto the premises.
The Daily Express reported that this violated a regulation at the pub stipulating that all components must originate within a 16-mile radius of the location.
Certain exemptions exist to this policy, though, such as tonic water. A declaration on the pub’s official website, written in the first person, acknowledges the constraints of the restricted supply perimeter.
It states: “I have tried my absolute hardest to make sure that every single thing you consume in The Farmer’s Dog was grown or reared by British farmers. But there have been some problems like, for instance, the simple GandT.
“You can’t have a pub that doesn’t offer a gin and tonic. But there is quinine in tonic water, and you can’t grow that in Britain.
“Sure, I could have served gin and water instead, but I didn’t think you’d enjoy it very much. Especially as, instead of a slice of lemon, you’d have been given a slice of turnip, or some potato peelings.”
