The Clarkson’s Farm presenter spoke about some of the challenges facing farmers while promoting the Cereals Event, which will be held at his Diddly Squat Farm in the Cotswolds in June 2026
Jeremy Clarkson has spoken out about the “many issues” confronting the sector he moved into after spending decades in the motoring world. The Clarkson’s Farm presenter’s comments came in a recent piece publicising a forthcoming gathering at his Diddly Squat Farm, situated in the Cotswolds, scheduled for June next year.
The arable farming-centred Cereals Event, according to its website, is the UK’s leading arable gathering, where “industry knowledge, innovation and expertise” come together in a bid to “improve the future for arable farmers.”
Trade publication Agricultural Trader reports that the summer 2026 gathering will host 550 exhibitors and 25,000 attendees, though it will remain a “farmers’ only affair,” according to Charlie Ireland, an agronomist and recognisable figure to viewers of Jeremy’s programme.
Jeremy also addressed the difficulties confronting the sector, telling the publication: “Farmers are facing so many issues at the moment, and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers.”
He added: “We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face. Cereals is an opportunity for us to come together and find the solutions we all need.”
This follows reports that Jeremy left his X (formerly Twitter) followers puzzled with a message in which he revealed that filming of his Amazon Prime programme had been suspended, though the agricultural operations would continue.
He said: “Filming at Diddly Squat has stopped for a little while, but the farming goes on. Today, I have rented out a pig for sexual purposes.”
The remark sparked a series of amusing replies, with one person writing: “How does one move from cars to pig pimpery? It doesn’t seem a natural transition.”
Another wrote: “What you get up to at the weekend is your own business.” A third wrote: “Thank you, Jeremy. That will be all. We’re trying to enjoy our Sunday bacon and eggs here.”
Meanwhile, Jeremy’s establishment, The Farmer’s Dog, has apparently turned down a customer’s request to bring in their own birthday cake, citing his strict policy on sourcing local produce.
The rule was explained in an email response to the individual following their enquiry about the cake. Courteous members of staff suggested it wouldn’t be permitted because of Jeremy’s requirement that the venue exclusively uses ingredients sourced from within a 16-mile radius, according to The Star.
The Sun reports that the correspondence stated: “As part of our commitment to back British farming, we kindly ask that only 100% British food products are brought into the pub; this sadly includes birthday cakes.”
