Jeremy Clarkson has dedicated his Amazon Prime series’ latest win at the National Television Awards (NTAs) to farmers, declaring the victory “for farming” after Clarkson’s Farm was crowned Best Factual Entertainment.
The prestigious ceremony took place at London’s O2 Arena on Wednesday, September 10, with comedian Joel Dommett returning as host. The star-studded evening celebrated the best of British television across drama, comedy, entertainment, and factual programming.
Among the major headlines of the night was Match of the Day presenter Gary Lineker, who ended Ant and Dec’s extraordinary 23-year reign in the TV Presenter category — a shock result that quickly made national news.
But for Clarkson, the evening was about shining a light on farming. He and his co-stars from Clarkson’s Farm — including partner Lisa Hogan, young farmer Kaleb Cooper, land agent Charlie Ireland, and adviser Harriet Cowan — walked on stage to accept the award for Best Factual Entertainment, beating tough competition from the likes of Sort Your Life Out, Stacey & Joe, Gogglebox, and The Martin Lewis Money Show Live.
Speaking after the win, Clarkson admitted he was “genuinely thrilled” but quickly turned the spotlight away from himself.
“I’d like to think that this is for farming,” he said. “It demonstrates that people who watch the show go, ‘bloody hell, farming’s difficult,’ and have voted for this show.”
Since taking over the running of Diddly Squat Farm in Chadlington, Oxfordshire, Clarkson has become an unlikely but outspoken champion of British agriculture. Known globally as the sharp-tongued host of Top Gear and later The Grand Tour, Clarkson surprised fans when he swapped fast cars for muddy fields in 2021. The result — Clarkson’s Farm — has since become one of Amazon’s biggest factual successes, praised for mixing humour with a raw, often sobering look at the realities of modern farming.
Beyond television, Clarkson has lent his voice to industry causes. He has joined campaigns against controversial inheritance tax changes affecting family farms and has spoken openly about the pressures of volatile weather, rising costs, and poor harvests. His hands-on — and often disastrous — farming experiences have not only provided entertainment but also sparked conversations about rural life and food production.
Since debuting in 2021, Clarkson’s Farm has turned several of its supporting cast into household names. Kaleb Cooper, in particular, has won fans with his quick wit and no-nonsense attitude, while Lisa Hogan has brought warmth and humour as Clarkson’s long-suffering partner.
The series’ fourth season launched earlier this year across May and June, once again drawing strong viewing figures and rave reviews. Cameras are already rolling on series five, currently being filmed in Oxfordshire, with new episodes expected to land in 2026.
With another award now under its belt, Clarkson’s Farm has further cemented its place as one of the UK’s most unlikely but influential TV success stories — proof that, with the right storytelling, even the mud, sweat, and setbacks of farming can grip a primetime audience.
