Harriet Cowan, one of the breakout faces from the latest season of Clarkson’s Farm, has hinted she would be keen to swap muddy fields for mind games, revealing she would “have to say Traitors” if given the chance to join The Celebrity Traitors.
The 24-year-old farmer from Derbyshire joined the hit Prime Video series during its most recent run, stepping in to assist Jeremy Clarkson while long-time fan favourite Kaleb Cooper was away on tour. Filmed at Diddly Squat Farm in Chadlington, Oxfordshire, the season introduced viewers to Cowan’s practical skills, dry humour and calm presence under pressure — qualities that quickly won her a loyal following despite her relatively brief stint on screen.
Although her time on the farm was temporary, Cowan made a lasting impression. She departed midway through the series once Clarkson no longer required additional help, but many viewers praised her natural on-screen presence and straightforward approach to farming life. In a show built on personality as much as agriculture, she proved she could hold her own.
Now, it appears reality television may not be finished with her just yet.
Taking to Instagram on Tuesday morning (February 24) while travelling to London, Cowan opened up a question-and-answer session with fans. When asked to choose between two of Britain’s most talked-about celebrity formats — I’m a Celebrity… Get Me Out of Here! and The Celebrity Traitors — she gave a candid and humorous response.
“Although I’m a farmer, I don’t think I could eat a bug or be anywhere near a spider, so I’d have to say Traitors,” she wrote.
Referring to comedian Alan Carr, who won the inaugural celebrity edition of the BBC psychological competition, she added: “But I’d be as c*** as Alan Carr, I’d just laugh.”
Her remarks suggest that while she may be comfortable handling livestock and heavy machinery, the jungle’s notorious eating trials would be a step too far. Instead, the strategic deception and social deduction of The Celebrity Traitors appear more aligned with her personality — even if she insists she might not be the most calculating contestant.
The celebrity version of the BBC hit has already demonstrated its pulling power. Alan Carr emerged victorious in last year’s first star-studded season, with a diverse cast that included Cat Burns, Celia Imrie, Charlotte Church, Clare Balding, David Olusoga, Joe Marler, Joe Wilkinson, Jonathan Ross and Kate Garraway. The ensemble also featured Lucy Beaumont, Mark Bonnar, Nick Mohammed, Niko Omilana, Paloma Faith, Ruth Codd, Stephen Fry, Tameka Empson and Tom Daley.
The format, which blends strategy, suspicion and social gameplay within a dramatic castle setting, has become one of the BBC’s most successful recent entertainment franchises. For Cowan, whose television persona balances competence with self-deprecating humour, the show could offer an opportunity to reveal a different side to viewers.
Speculation about her next move comes as fans continue to wonder whether she will return to Diddly Squat Farm in future seasons of Clarkson’s Farm. Speaking previously to BBC Breakfast, Cowan suggested the door remains open.
“We’ve always left it very open,” she said. “I’m here if he needs me, but no plans at the minute. If he needs me, I’m here.”
Her comments reflect the flexible nature of her involvement with Clarkson’s operation. While not a permanent fixture, she remains on good terms with the team and has made clear she would be willing to return if required.
For now, however, the possibility of Harriet Cowan entering the world of celebrity strategy television has added a fresh layer of intrigue to her growing media profile. Whether she ultimately finds herself navigating secret alliances in a Scottish castle or back behind the wheel of farm machinery in Oxfordshire, her trajectory suggests that her television story may only just be beginning.
