Clarkson’s Farm favourite Kaleb Cooper has sparked concern among fans after issuing a blunt and urgent warning on social media about the future of British dairy farming.
The 27-year-old, who recently stepped into the role of farm manager at Jeremy Clarkson’s Diddly Squat Farm in the Oxfordshire Cotswolds, is currently thousands of miles away in Australia filming his own upcoming Amazon Prime series. Despite his busy schedule, Cooper took a moment on Tuesday to sound the alarm over what he sees as a looming crisis for dairy farmers across the UK.
In a passionate message shared with his followers, Cooper said:
“Milk prices for farmers dropping, hay silage and straw at record high prices = no more dairy farmers. Say goodbye to milk.”
Cooper highlighted the stark economic imbalance at the heart of the industry. While a pint of milk typically retails for around 85p in UK supermarkets — with a litre selling for about £1.50 — the farmers who produce it often receive as little as 25p per litre. For many, the numbers simply no longer add up.
He went on to point out that the majority of households across the country rely on milk daily, yet few consumers understand how vulnerable the supply chain has become.
“Another thing is that no matter where you go these days everyone has a pint of milk in the fridge,” he continued. “Most people you know, if you ask how much that pint of milk cost them, won’t know. It’s something we need all the time. PS if you’re lactose intolerant I’m sure you won’t have milk in the fridge, but you will most likely keep some just in case you have a friend who comes around for a cuppa.”
His comments arrive at a time when the dairy sector is experiencing notable shifts in public perception. According to new data from the Agriculture and Horticulture Development Board, positive sentiment toward the dairy industry has soared by 72% this year alone. More broadly, consumers are more supportive of UK agriculture in 2025 than at any point in the last seven years.
Steven Evans, a member of the AHDB board, praised farmers for their resilience and the increasing trust placed in the sector by the public.
“Consumers not only feel more positive about UK agriculture, but they also trust farming as a profession and feel that farmers align with some of their key values,” he said. “This is a testament to the hard work and dedication of British farmers and growers in providing food for our nation.”
Despite this rise in public support, Cooper’s warning underscores the harsh economic reality facing many farmers — and his message makes clear that unless prices and production costs stabilise, the glass of milk so many take for granted may soon be harder to come by.
