Stars of Clarkson’s Farm were seen cheering, hugging and celebrating at Jeremy Clarkson’s Oxfordshire pub after the Hawkstone Farmers Choir was crowned the winner of Britain’s Got Talent 2026.
A video shared on social media captured the emotional moment the result was announced live on television. Kaleb Cooper, Lisa Hogan, Charlie Ireland and Gerald Cooper were among those gathered at The Farmer’s Dog near Asthall, watching the final with a large group of supporters.
As the choir’s name was announced, the room erupted. The Clarkson’s Farm cast could be seen applauding, embracing and celebrating the result, turning the pub into the centre of a local victory party.
Jeremy Clarkson himself was not at the pub for the watch party. He was at the Britain’s Got Talent final in London, where the choir completed its remarkable journey from a promotional idea linked to his Hawkstone brand to national television winners.
The Hawkstone Farmers Choir was originally set up by Clarkson as part of an advertising campaign for his beer and cider business. Hawkstone, named after a site close to Clarkson’s 1,000-acre Diddly Squat Farm near Chadlington, has become closely associated with the wider Clarkson’s Farm world.
The brand’s creation and development have been featured on the hit Prime Video series, which follows Clarkson’s attempt to run his farm alongside familiar faces including Kaleb, Lisa, Charlie and Gerald. The fifth season of Clarkson’s Farm is set to arrive on Prime Video on June 3, adding even more attention to Clarkson’s farming ventures.
But what began as a marketing project soon grew into something far more meaningful.
The Hawkstone Farmers Choir is made up entirely of people with links to farming. Over time, the group developed a deeper purpose, using its public platform to raise awareness of mental health challenges within the agricultural community.
Farming is often a demanding and isolating way of life. Long working hours, financial pressure, unpredictable weather, rising costs and rural isolation can all place a heavy burden on those working in the industry. Throughout their Britain’s Got Talent run, the choir repeatedly highlighted the importance of supporting farmers and rural workers who may be struggling.
Their message clearly connected with viewers.
After progressing through the competition, the choir reached the final and performed an original song. The performance earned strong support from the public and helped secure their victory as Britain’s Got Talent winners for 2026.
The win means the choir will receive the £250,000 prize, and members have pledged to donate a significant portion of the money to mental health charities supporting the farming community.
They will also perform at this year’s Royal Variety Performance, taking their message from the fields of rural Britain to one of the country’s most prestigious stages.
For those watching from The Farmer’s Dog, the result was more than a television win. It was a proud moment for the farming community, for the Hawkstone team, and for the wider group of people who have followed Clarkson’s Farm since it first became a surprise success.
The celebration at the pub also showed how closely the choir’s rise is tied to the Clarkson’s Farm universe. The show has helped bring the realities of British farming to a much wider audience, often mixing humour with serious conversations about money, planning battles, weather, animal welfare and the pressures facing farmers.
The success of the Hawkstone Farmers Choir now adds another chapter to that story.
What started as a Clarkson-backed promotional idea has become a national talking point. The group’s victory has given farmers a public voice on one of the biggest entertainment shows in the UK, while also putting rural mental health firmly in front of millions of viewers.
As cheers rang out inside The Farmer’s Dog, it was clear the win meant something personal to those connected with Clarkson’s Farm. Kaleb, Lisa, Charlie and Gerald have all become familiar faces to fans, and their reaction reflected the pride felt by many in the farming world.
For Clarkson, the choir’s success may be one of the most unexpected outcomes of his move into farming and rural business. Hawkstone began as a beer and cider brand, but through the choir, it has helped create a platform for farmers to share their voices, their struggles and their community spirit.
The Britain’s Got Talent victory may now carry that message even further.
With Clarkson’s Farm returning to Prime Video on June 3, the timing could hardly be better. The series is already expected to draw major attention, and the choir’s win has added a fresh wave of public interest around Clarkson, Diddly Squat Farm, The Farmer’s Dog and the wider farming community he has helped bring into the spotlight.
For the Hawkstone Farmers Choir, the journey is no longer just about one television competition. Their victory has turned them into a symbol of rural pride, resilience and unity.
And for one night in Oxfordshire, The Farmer’s Dog became the place where Clarkson’s Farm stars and local supporters celebrated a win that felt much bigger than entertainment.
