TV star Jeremy Clarkson couldn’t hide his delight after Clarkson’s Farm scooped a major prize at the National Television Awards, joking in his acceptance speech about beating a rival “house cleaning show.”
The Prime Video hit series, which follows Clarkson and his team as they navigate the highs and lows of life at Diddly Squat Farm in the Cotswolds, walked away with the coveted Best Factual Entertainment gong. The victory marks the first major award win for Clarkson’s Farm and only the second NTA of Clarkson’s career — his first being the Special Recognition Award for Top Gear back in 2007.
Clarkson, who is also a columnist for Daily News, made a rare appearance at the ceremony, arriving on the red carpet alongside partner Lisa Hogan and fellow cast members including Harriet Cowan. Farm contractor Kaleb Cooper, who has become a breakout star of the series, and agent Charlie Ireland were also in attendance, representing the much-loved farming crew.
Taking to the stage, Clarkson gave a speech that was both heartfelt and characteristically cheeky. “Farming is a difficult job,” he admitted, before adding that he has enjoyed hearing viewers say, ‘I didn’t know where my sausages came from.’ He continued: “You don’t love farming, you love moments of it — it is really tricky right now. Farmers work so hard for no money, so it’s delightful that people recognise a farming show can beat a house cleaning show. We shall go and have a drink.”
Meanwhile, Kaleb Cooper, often described as the “real boss” of Diddly Squat Farm, shared his own reflections as he walked the red carpet. Despite his popularity, the 27-year-old played down the idea of buying his own land any time soon, admitting: “I live in the Cotswolds and it’s just expensive. But, hopefully, one day I’ll get my own farm. I just need time. We’ve completed filming on the next series but the farm work never stops.”
Fans of Clarkson’s Farm won’t have to wait too long for more countryside drama, as series five is already nearing completion. The show’s success has been extraordinary since it first aired in 2021, attracting millions of viewers and sparking fresh national conversations about the struggles farmers face in modern Britain.
This year’s award saw Clarkson’s Farm triumph over tough competition, beating Stacey Solomon’s Sort Your Life Out, Channel 4 favourite Gogglebox, and ITV’s The Martin Lewis Money Show Live. The victory cements the farming documentary’s place as one of the UK’s most popular factual programmes.
For Clarkson, who has built a career spanning motoring, journalism, and now agriculture, the win represents another remarkable chapter. What started as an experiment with farming during lockdown has turned into a phenomenon that has not only entertained but also shone a spotlight on the real-world challenges of British agriculture.
