Countryfile’s Adam Henson shares his true thoughts on Jeremy Clarkson after fresh swipe
Adam Henson, who works at the 50-acre Cotswold Farm Park, disclosed a similarity he shares with former Grand Tour host Jeremy Clarkson, but the Countryfile host’s remarks didn’t come without a playful dig
Adam Henson has shed light on what he truly thinks of fellow celebrity farmer Jeremy Clarkson, making a cheeky dig involving “Marmite”. Clarkson, a relative newcomer in the farming industry, has owned Diddly Squat Farm in the Cotswolds since 2008 but only took to the fields himself in 2019.
His farming adventures are documented in the aptly titled Amazon Prime series, Clarkson’s Farm. As another well-known figure in the farming world, Adam, who operates the nearby 50-acre Cotswold Farm Park, is no stranger to public scrutiny.
He acknowledges that his work on Countryfile can sometimes leave his farming peers feeling “frustrated”.
During a recent episode of The FarmED Podcast, host Alex Dye asked Adam how he believes the “general farmer” views him and whether he considers himself a “Marmite sort of character”, as in, people either love him or hate him.
This led Adam to draw a comparison between himself and Clarkson, albeit with a light-hearted jab at the former Top Gear presenter. Adam responded: “Yeah, completely. Probably not as Marmite as Jeremy Clarkson, but I am quite Marmite, I think.”
He continued: “Mainly because, I think…Because I work for Countryfile and have done for 24 years, we are a magazine show that has a whole array of topics, and we’re a countryside show, not a farming show.
“It used to be the farming programme, and farmers watching it get frustrated that we’re not robust enough in some of our communication about farming, the technology, the finances, the struggles, and we’re not championing British farming enough.”
Adam proceeded to suggest that there are others who applaud everything he accomplishes on the programme, indicating he often divides opinion.
He reminded those who might be more critical that the show’s purpose wasn’t to champion the farming industry.
He claimed that it was instead designed to generate “viewing figures” and noted that “whatever drives” these sought-after numbers for the BBC, they will ultimately “make more” of.
On a separate note, Adam recently expressed his enthusiasm about a new, “critically endangered” arrival at his farm park. In December 2025, the popular presenter revealed some of his aspirations for the coming year.
Writing in BBC Countryfile Magazine, Adam stated: “Our livestock will be thankful for less dramatic conditions, too – one animal in particular. Lexy is my Suffolk Punch mare, and she’s a real favourite with visitors to the Cotswold Farm Park.”
He added: “We’re very excited because Lexy is pregnant and due to give birth to a foal in May. This is a big deal: the Suffolk Punch, like other British heavy horse breeds, is critically endangered.”
Adam went on to explain that his primary concern was ensuring a “trouble-free birth”, while sharing his hope for a “fit and healthy” foal.