Diddly Squat Star Expands Horizons with Fresh Business Launch in the Cotswolds
A familiar face from the hit Amazon Prime series Clarkson’s Farm has stepped into the spotlight again – this time not on a tractor, but at the grand opening of a new local business in Oxfordshire.
Earlier this week, on Monday, September 29, professional builder and Clarkson’s Farm regular Alan Townsend joined local dignitaries and townsfolk in Witney to celebrate the arrival of TWC Home Improvements on the town’s bustling High Street. The event, marked by speeches, ribbon-cutting, and plenty of community spirit, signaled the company’s next big step after successful ventures in Oxford and Swindon.
TWC Home Improvements, located at 61 High Street, Witney (OX28 6JA), offers a bespoke range of windows, doors, conservatories, and living spaces. Known for its craftsmanship and strong reputation — including an “excellent” Google rating — the company has steadily grown into a trusted name in home transformation projects. The new Witney showroom represents both a business expansion and a vote of confidence in the town’s thriving community.
Among those attending was a Conservative politician who praised the move, calling it “a great boost for Witney’s High Street.” They added:
“Tonight I was delighted to be invited down to TWC’s grand opening here in Witney! As an already well-established business, I’m really pleased they’re expanding here. TWC have such a great team, and I truly hope they do well in this wonderful town.”
Alan Townsend, well-known to viewers of Clarkson’s Farm for his no-nonsense building expertise and hands-on role at Diddly Squat Farm, was also warmly welcomed. Townsend has become a fan favorite on the series, where audiences have watched him tackle projects alongside Jeremy Clarkson, Kaleb Cooper, and Lisa Hogan. His presence at the launch underlined the close ties between the cast and the Oxfordshire community.
Since Clarkson’s Farm premiered in 2021, Clarkson and his team have drawn worldwide attention to the daily challenges of farming life. Yet beyond the fields, the stars have also become fixtures at local fairs, pub openings, and now, business launches — strengthening their role as ambassadors for Oxfordshire’s local economy.
For Witney residents, the opening of TWC Home Improvements is more than just another shop on the High Street. It’s a blend of celebrity sparkle, community pride, and practical services that promise to enhance homes across the county.

