Kaleb Cooper, the breakout star of Amazon Prime Video’s hit series Clarkson’s Farm, has announced the launch of an exciting new venture that takes him even further beyond the Oxfordshire fields where fans first met him. Known for his quick wit, sharp farming knowledge, and comical clashes with Jeremy Clarkson, the 27-year-old contractor from Chipping Norton has quickly evolved from a farmhand into one of Britain’s most recognisable rural personalities. Now, in his latest career move, he has unveiled a clothing brand that he has been quietly developing behind the scenes for the past three years.
Since rising to fame in 2021, Cooper has embraced opportunities that reach far beyond his day job of keeping Clarkson in line at Diddly Squat Farm. His ventures have included key involvement in Clarkson’s Burford pub, The Farmer’s Dog, and a role in the production of Hawkstone lager and cider, the farm’s highly successful drinks brand. He has also turned his hand to writing, publishing four bestselling books that mix humour, blunt honesty, and his unique outlook on life, farming, and Britain. His most recent release, Kaleb’s Farmyard Tales, marked his first step into children’s literature, cementing him as a voice not just for farming communities but also for families and young readers.
The launch of KC Clothing is the culmination of a project Cooper first set up in 2022, but which he has taken his time to refine before bringing to market. Speaking about the release, he said:
“I’m so happy to finally be launching my clothing range – something I’ve been working on since I set it up in 2022. It’s taken three years to get the design, and more importantly, the quality just right. It’s all about looking good and feeling comfortable, but the range is crafted to be hard-wearing and long-lasting.”
The new line is described on his website as “farm-inspired fashion, crafted for comfort and built to stand out” and offers what Cooper calls “rural style with a bold edge.” Unlike many celebrity merchandise projects, Cooper’s range emphasises durability and British-made craftsmanship, designed not only for fans of Clarkson’s Farm but also for those who live and work in the countryside — or anyone who values comfortable, stylish clothing that lasts.
The first collection, dubbed the “heritage rugby” range, includes four core pieces: a rugby shirt, rugby shorts, and two different styles of hoodie. To complement the apparel, a selection of accessories is also available, such as a leather key ring, a bookmark, a beanie, and a cap. All of the items reflect Cooper’s down-to-earth style, balancing practicality with flair.
While the debut range is modest in scale, Cooper has already teased plans for expansion. “These are British-made, stylish and easy to wear clothes – for anyone working hard on the farm, at their desk, or chilling out on a weekend,” he explained, before hinting that a children’s line is on the way. “There will be some brilliant kids’ clothes coming soon.”
The clothing brand sits alongside his growing list of ventures, underscoring how far Cooper’s career has come since he first appeared on screen as Clarkson’s cheeky but knowledgeable right-hand man. Despite his fame, he has remained firmly rooted in his Chipping Norton community, continuing his own contracting business while expanding into publishing, hospitality, and now fashion.
Fans eager to get their hands on his designs can find the full KC Clothing range under the merchandise section of the Kaleb Cooper Contracting website. With his trademark mix of charm and determination, Cooper’s latest move looks set to cement his status as not only one of the most popular personalities on Clarkson’s Farm but also a savvy entrepreneur with an eye for opportunities beyond the field.
