Jeremy Clarkson plugs his Hawkstone lager in 10 different languages in hilarious new ads
JEREMY Clarkson has unveiled a hilarious new advertisement for his Hawkstone lager – trying his hand at languages from across the globe.
The Top Gear legend, known for his tongue-in-cheek humour, dropped the comedic video to promote his popular brand of cider and lager – now available across Europe.
In each clip, the Diddly Squat farmer raises a pint of the refreshing beverage with different backgrounds representative of countries around the world.
Clarkson, 65, says in the entertaining videos: “It has always been annoying that Hawkstone lager and cider couldn’t be bought outside the United Kingdom, but now it can be – cheers!”
Spain is categorised by a hysterical montage of sunburnt Brits dancing around a hotel pool, while Amsterdam is illustrated with its iconic windmills – and a saucy flick of the Red Light district.
The presenter pokes fun at Germany with clips from the 1966 World Cup, where England brought home their first ever title with a 4-2 victory.
Meanwhile, Finland has been summed up by a friendly looking reindeer, and Switzerland is represented by a man playing guitar against the backdrop of rolling hills.
And Clarkson shows off his theatrical side when he throws himself right into things while speaking Italian with a Roman solider’s helmet on.
Fans from Norway will also be excited to hear the Clarkson’s Farm star try a spot of Norwegian while images of the Vikings are displayed to signify the country’s rich heritage.
The Who Wants to be a Millionaire host also paints a humorous picture as he dons a super-imposed image of a viking hat complete with horns.
Finally, Clarkson’s impeccable French is delivered with an adorable beret-donning kitten in the background.
The former Top Gear presenter himself appears on screen with matching headwear and a classic French moustache.
The multi-cultural advertisement comes after Clarkson previously slammed the “fun police” after a big-budget beer promotion was banned from TV and radio last year.
Keen to spread the word about Diddly Squat Farm‘s Hawkstone lager, The Sun columnist hired a 34-strong choir of real British farmers to sing their own version of a classic opera tune.
Hilariously, the farmers switched up the words to sing: “F*** me it’s good”.
It then ends with Clarkson, 55, taking a sip of his pint while standing in the middle of the choir and says directly to the camera: “Hawkstone. It is f***ing good.”
The advert, which Clarkson describes as “the best thing I’ve ever made, apart from a shepherd’s pie in 1988,” was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand, Hawkstone.
But it was thwarted and dubbed “not compliant” with broadcasting regulations.
Clarkson launched Hawkstone in 2021, offering a range of premium British lagers, ciders and vodka.
The beer was originally made from the barley grown at Diddly Squat Farm.
It has since become the fastest growing beer brand in the UK – and the most followed beer in the world on Instagram.