Jeremy Clarkson has been schooled by the internet after slamming pint prices – despite his own pub selling them for £7.
The Clarkson’s Farm star, 65, owns The Farmer’s Dog in the Cotswolds, which features in his hit Amazon Prime Video series and proudly uses ingredients grown on Diddly Squat.
Menu items don’t come cheap, though, as people are reminding Clarkson after he hit out at other pubs charging £6.50 for a beer.
Taking to X, the former Top Gear host responded to musings from someone in the drinks trade, who suggested that, after Covid ‘taught people to drink at home’, the habit was ‘lost’.
‘£6-7 a pint works in cities, but not in the sticks,’ claimed @LeeBond17.
Chiming in, Clarkson wrote back: ‘I don’t think the £6.50 pint works anywhere. It’s ludicrous.’
His post has since been viewed over four million times, with thousands of responses reminding him how much he charges his punters.
Many shared screenshots of the Farmer Dog’s menu, which boasts Hawkstone lager and confidently calls it ‘delicious’ and ‘masterfully crafted’.
Under the various beer and cider options, the cheapest beverages (session lager, Hedgerow dark fruits cider, Rhubastard, pilsner, and wildflower) cost £6.75.
The more expensive ones (premium lager, apple cider, IPA, and black) cost £7, which arguably undermines Clarkson’s point entirely.
@awlshw branded the presenter a ‘hypocrite’, while @winstongld asked: ‘Why do you charge more than that in your pub then??’
‘Price drop in your boozer then?’, said @GeordieApe, as @MarcusTindall said the cheapest pint in his local is £3.95, the most expensive being £5.20.
@matt_down_south further blasted his prices as ‘extortionate’ and @MrAdamGibbs mocked: ‘You’re having a laugh jezza! I paid over 7 quid at your place with your own ale in a plastic cup!!!’
‘You charge 7 quid a pint, the audacity of ya’, echoed @pottsdan38.
Some did defend Clarkson, though, with @CarefreeJonty accusing those calling him out of ‘drastically missing the entire point’ of his argument.
‘Pubs are FORCED to price beers high because of costs etc. That’s why pubs are shutting down. The point that it doesn’t work for anyone means it doesn’t work for customers & it doesn’t work for the landlords. Customers don’t want expensive pints, landlords want more customers’, the user penned.
Following the backlash, the social media platform added a community note to Clarkson’s tweet, which read: ‘The cheapest price for an alcoholic pint in The Farmer’s Dog, the pub owned by Jeremy Clarkson is £6.75 according to their own menu.’
Clarkson has long been vocal about the problems he believes are facing the farming industry and impacting pub closures. As of 2025, figures say one pub is closing per day.
What was Clarkson’s reaction?
Writing in his latest column for The Times, the Grand Tour star attempted to get to the bottom of matters, attributing issues largely to the fact that Gen Z aren’t going out drinking.
The problem, according to Clarkson, is that Gen Z isn’t drinking: ‘The fact is that three breweries are closing every week, along with eight pubs, and all those 28-year-olds who believe they survive on water alone aren’t exactly helping.’
‘Now I should explain at this point that I have a vested interest because, in addition to my farm, I have both a brewery and a pub,’ he added for context. ‘No one spots business opportunities and trends better than me. My entrepreneurial nous is unmatched.’
Clarkson went on to say that, as the cost of alcohol has increased, he reckons more young people have turned to smoking cannabis instead, because it is cheaper, making alcohol less appealing by default.
Last year, Clarkson said that running his pub in Asthall – from which he has banned Labour MPs – is ‘more stressful’ than running his farm near Chipping Norton.
He said he has realised ‘so many things’ that a person ‘wouldn’t even consider’ since taking on The Farmer’s Dog, saying it ‘doesn’t look that difficult’ to customers as they simply come in and sit down with a drink.
‘But there’s an enormous amount of regulation on food hygiene and safety, and then you’ve got staffing… that’s all very complicated.’
Clarkson told the BBC that he will arrive home ‘absolutely knackered’ after spending all day ‘dealing with hundreds and hundreds and hundreds of problems’.
When it opened in 2024, Clarkson’s pub saw unprecedented demand after he renamed the former Windmill and renovated the site.
It was reported that around 300 people queued around the car park and beer garden, waiting for the doors to be opened.
