Jeremy Clarkson vows to act “immediately” after fan spots error on Diddly Squat website
Jeremy Clarkson has vowed to correct an error “immediately” after a sharp-eyed fan highlighted a spelling issue on the official website for his Cotswolds farm.
The broadcaster and farmer, best known for presenting Top Gear and later The Grand Tour, bought Diddly Squat Farm in Chadlington in 2008. More than a decade later, in 2019, he began running the 1,000-acre site himself, a venture that became the focus of the Amazon Prime Video series Clarkson’s Farm.
The programme, filmed on location in Oxfordshire, has so far aired four series, with a fifth already confirmed. It follows Clarkson’s often turbulent attempts to navigate modern British farming, from crop failures and livestock management to local council disputes and farm shop queues that stretch for miles.
However, the latest update from Diddly Squat had nothing to do with tractors or planning rows. Instead, it centred on grammar.
On Friday, February 13, a social media user contacted Clarkson on X after spotting what they believed to be an American spelling on the farm’s website. The section in question described accessibility provisions for visitors, stating: “The surrounding area has recently been updated with pavements featuring drop-down curbs for easier access, should you wish to venture off-site in a wheelchair.”
The page also noted the availability of disabled parking spaces, attendants to assist on arrival, and an accessible toilet on-site — details aimed at reassuring visitors that the popular attraction caters to a wide range of needs.
The fan pointed out that in British English, “kerb” is the correct spelling, rather than the American variant “curb.” Clarkson responded directly, writing: “I thank you for this and will have it changed immediately.”
True to his word, the website was updated shortly afterwards, with the spelling amended to reflect UK usage.
The exchange, though minor in substance, reflects the close scrutiny that now surrounds the farm and its associated brand. Since the launch of Clarkson’s Farm, Diddly Squat has evolved from a relatively low-profile agricultural holding into one of the Cotswolds’ most talked-about destinations, attracting thousands of visitors each year.
Clarkson, 65, has often portrayed himself as an unlikely farmer grappling with regulations, unpredictable weather and market pressures. Yet moments such as this demonstrate another side of the operation: a willingness to engage directly with supporters and respond swiftly to feedback, even when it concerns something as small as a single letter.
For a figure frequently associated with controversy and outspoken commentary, the incident offered a quieter, more light-hearted glimpse into the day-to-day realities of running a high-profile rural business — where even the spelling of a kerb can prompt a public correction.