Classics included “What the f*ck is figgy pudding,” and “Arse the other brewers sing,” promoting farmer favourite Hawkestone Beer at “0% discount.”
JEREMY Clarkson is back belting out sweary Christmas carols – and he’s roped in 40 farmers to help him turn the festive season blue.
The TV presenter’s viral farmers’ choir has given festive favourites a foul-mouthed rewrite as part of a no-nonsense Christmas campaign for his Hawkstone beer.
The choir, made up of real British farmers, became an online sensation earlier this year after Clarkson, 65, unleashed their fully uncensored sing-along in an advert.
Now they’ve reworked crimbo classics, including Silent Night and Auld Lang Syne – alongside eyebrow-raising new numbers like “What the f* is figgy pudding?”
Riffing off Hark the Herald Angels sing, over 40 farmers, belted, out of tune, “Arse the other brewers sing, Hawkestone is the newborn king.”
After the single line, Clarkson cheekily announced, “I think that covered it. It was good and short,” before taking a good glug of his pint.
One eagle-eyed viewer of the video even spotted a knobbly Christmas jumper emblazoned “C*cking around the Christmas Tree.”
The stunt fronts Hawkstone’s huge Christmas push, which urges Brits to back the nation’s farmers by ditching dull presents and buying straight from its new online gift emporium.
Waging war on “boring gifts,” the boozy infused sweary merch includes “Merry Sixmass,” a bundle of six brews, a bottle opener and Jeremy Clarkson’s ‘Diddly Squart.
Another cracking gift is the “Farmer’s Dog Cookbook,” which claims to be a selection of human-focused recipes from Clarkson’s pub.
And fans can expect even more Clarkson-fuelled chaos, with Hawkstone launching a “12 Days of Christmas” giveaway across social media in the run-up to the big day.
However, their biggest giveaway is exactly no money off for Black Friday or the rest of the year.
In a social media video, Clarkson, perched on his “throne” of batches of Hawkestone beer, announced that last year’s strategy to offer “0% discount on all of our products” had worked so well that “we’re going to do it again.”
“And not just for the day, for the whole year, you can pay full price for your Hawkestone.”
A grinning Caleb added: “That is genius,” with the cameraman agreeing “, That’s a great offer.”
Even Clarkson couldn’t help but break into a ruddy-faced grin.
Punters didn’t seem dismayed, with many paying they’d “happily pay full price” for the “banging beer.”
One even cheekily wrote: “If I didn’t vote Labour and have limited myself to less than two children and have gainful employment, can I have a discount please? “
