A couple have shared the awkward mistake they made when visiting Jeremy Clarkson’s restaurant The Farmer’s Dog – and it seems they’re not the only ones to have suffered this embarrassment
A couple visiting Jeremy Clarkson’s pub The Farmer’s Dog couldn’t help but cringe with embarrassment after ordering a drink during their visit. After opening its doors in August 2024, the pub in Burford, Oxfordshire, which is a short drive from his Norton-based Diddly Squat Farm, has become a popular eatery for fans of Jeremy Clarkson as well as farmers from across the UK.
The venue prides itself on serving only food, drinks and ingredients produced on British farms. Its menu emphasises 100% British sourcing for all meats, dairy and produce – even limiting condiment choices to ensure the local-only policy is followed. However, one couple completely forgot this key detail during their visit and later shared a TikTok video capturing their embarrassment after ordering a Diet Coke.
In the clip, the couple can be seen shaking their heads and covering their faces with their hands as the caption reads: “When you panic and order a Diet Coke at Clarkson’s Farm and then instantly remember the whole point is to promote local producers.”
Commenting on the video, one user said: “Did exactly the same and asked for coffee.”
Another added: “Had this issue! Had to have water as I didn’t drink anything else there.”
A third user wrote: “This happened with me as I don’t drink alcohol but all they had was some elderflower sparkling thing.”
One more person commented: “I asked for a shandy, not realising they don’t have lemonade.”
A statement on The Farmer’s Dog website reads: “I have tried my absolute hardest to make sure that every single thing you consume in The Farmer’s Dog was grown or reared by British farmers. And I have failed.
“Yes, the pork, the beef, the lamb and the venison are all British. And so is pretty much everything else. The milk, the butter, the eggs, the vegetables and the fruit. We even cook in British oils.
“But there have been some problems like, for instance, the simple G&T.
“You can’t have a pub that doesn’t offer a gin and tonic. But there is quinine in tonic water, and you can’t grow that in Britain.”
It continues: “Sure, I could have served gin and water instead, but I didn’t think you’d enjoy it very much. Especially as, instead of a slice of lemon, you’d have been given a slice of turnip, or some potato peelings.
“You can, however, run a pub that doesn’t serve avocado or Coca-Cola, so we don’t. Instead, we offer you British fizzy drinks made with British-grown fruit. And British-grown tea. And before you ask, yes, the wine is British too.
“As is the Hawkstone, obviously.
“So, that’s it really. We’re delighted to be doing all we possibly can to support British farming and we’re delighted that you’re here to help us. Thank you.”
