For those who have followed the journey of gold prospector and television personality Tyler, one thing is certain: she is unapologetically herself. Born and raised in the Outback, growing up on remote stations, Tyler embraces her identity as a “bogan from the bush”—a title she wears with pride.
Now a successful business owner and a household name in the gold game, Tyler remains steadfast in her belief that authenticity trumps corporate polish. Despite ongoing feedback suggesting she should “watch her image” and be more “professional” online, she stands firm in her approach.
“I get a lot of feedback saying, ‘Oh, you need to be careful of your image online, you need to be professional,’ and look, I get it,” Tyler says. “I run a company, and I have to uphold a certain level of professionalism. But my professionalism is my own version of it. I will always respect my customers and my community, but I will never change who I am as a person.”
For those who know her through television, books, or social media, this philosophy is nothing new. Producers and publishers alike have encouraged Tyler to simply be herself.
“When I was writing my book, the publisher told me, ‘Talk to your audience like you’re sitting around the fire with a couple of beers, chatting with family and friends.’ When I’m on TV, producers say the same thing: ‘Just be Tyler.’ And I have—always.”
Success in Staying True
Her no-nonsense, straight-shooting approach resonates with many. She believes that by being herself, she has built a strong and loyal following. However, that honesty doesn’t always sit well with everyone.
“I just got a comment saying, ‘You run a business, you can’t be swearing online. You need to be professional.’ And to that, I say—I don’t give a [ __ ].”
Tyler makes it clear that if someone doesn’t like who she is, she’s fine with that.
“If an investor doesn’t want to work with me because I’m not ‘polished’ enough, that’s fine. If a customer doesn’t trust me or like me, then they shouldn’t buy from me. Trust is everything in this business, and I want my customers to believe in me—not a fake version of me.”
A History with Discovery
Having worked with Discovery since the age of 19, Tyler is no stranger to the public eye. Some have speculated whether the network might disapprove of her outspoken nature, but she dismisses such concerns.
“Discovery knows exactly who I am. I’ve always been me. Of course, I refine my language when I’m on TV—no one’s turning on the show to hear me start the morning with ‘Good morning, [ __ ]!’—but I am still Tyler.”
Lessons from the Bush
Tyler’s journey has taught her a valuable lesson: pretending to be someone else only holds you back.
“When I was a kid, I used to hide the fact that I was a gold prospector. I got bullied for it, so I moved to Melbourne to escape. But when I finally embraced who I was—a gold digger from the bush—that’s when I saw the most success.”
Her story is a testament to the power of authenticity.
“The moment you stop trying to be someone you’re not, things start falling into place. If you don’t like me, that’s okay. But I’ll never be anything other than Tyler.”
And for the thousands who follow her journey, that’s exactly why they stick around.
