Jeremy Clarkson, the former Top Gear and The Grand Tour presenter, is reportedly taking his business ventures to new heights, expanding beyond his popular Diddly Squat Farm and its associated shop, and his Cotswolds pub, The Farmer’s Dog. In a surprising move, Clarkson is now venturing into the world of biscuit production, further solidifying his entrepreneurial drive.
According to reports, Clarkson is in the process of trademarking “Diddly Dunkers,” a range of biscuits that are currently sold at his Diddly Squat Farm Shop. This marks a new chapter in Clarkson’s ever-growing business empire, which has already seen success with his farm shop and pub. In addition to the biscuits, Clarkson is reportedly working on trademarking new beverages from his Hawkstone brewery, with potential new drinks named Arrowhead and Firelight. The brewery, which already produces Hawkstone Lager, has gained significant popularity, and these new beverages are expected to build on that success.
Despite previously stating in June 2025 that his pub venture, The Farmer’s Dog, would be his last foray into the business world due to the “relentless” nature of the industry and his lack of understanding of it, Clarkson continues to develop new products at an impressive pace. His move into the biscuit and beverage markets highlights his ongoing commitment to expanding his brand and finding new ways to capitalize on his fame and influence.
Clarkson’s farming journey, which is captured in the hit Prime Video series Clarkson’s Farm, has played a significant role in his business expansion. The series, which first premiered in 2021, has gained a global following for its unique blend of humor and education as Clarkson navigates the often challenging world of agriculture. His efforts to transform Diddly Squat Farm, located in the Cotswolds, have led to a series of business ventures that tie in with the farm, including the launch of The Farmer’s Dog pub in 2024.
The fifth season of Clarkson’s Farm is set to premiere on June 3, 2026, and promises to be one of the most challenging yet. The upcoming season will delve into the difficulties faced by Clarkson and his team at Diddly Squat Farm, including a devastating bovine tuberculosis outbreak that hit the farm in October 2025. The outbreak, which necessitated the culling of affected livestock, was a major setback for Clarkson’s farming operation. On top of that, the season will also focus on climate-driven disasters, such as heatwaves and droughts, which further compounded the difficulties of running the farm.
Despite these challenges, Clarkson’s determination to keep his farm and business ventures afloat remains unwavering. Season five of Clarkson’s Farm will not only showcase his struggles with farming but also his efforts to pivot and adapt in the face of adversity. The show will continue to explore the highs and lows of his agricultural journey, and the increasing complexity of running a farm in today’s climate.
As Clarkson continues to expand his business empire, from biscuits to beer and beyond, it’s clear that his ventures are becoming more intertwined with his farming lifestyle. His unique approach to business, which blends his television persona with a hands-on approach to farming, has allowed him to build a diverse and rapidly growing brand. Fans of Clarkson’s Farm will no doubt be eager to see how these new developments unfold on screen as season five promises even more drama, innovation, and surprises.
With the upcoming season set to tackle serious issues like animal disease and climate change, Clarkson’s ability to juggle his business ventures with the challenges of farming will be put to the test. The new trademarked products and the ongoing evolution of Diddly Squat Farm are just the latest examples of how Clarkson is continuing to carve out a successful path in the business world, all while entertaining his audience with his unique brand of humor and self-deprecating charm.
As Clarkson’s Farm season five airs this summer, viewers can expect an exciting blend of farm-life drama, business innovation, and Clarkson’s signature wit. With new challenges on the horizon and an expanding empire to manage, Clarkson’s journey is far from over. The question remains: what’s next for the ever-growing Clarkson brand? Fans and business watchers alike will be keen to see what this multifaceted entrepreneur does next.
