A family-owned company from North Yorkshire has announced its exciting role as a major player at this year’s Farm Fest, a highly anticipated event that has become a focal point of the UK’s rural calendar. Unibed, a specialist in horse bedding based in South Milford near Selby, has been selected as the headline sponsor for the World of Horses arena at the festival, which will take place from May 22 to May 24 in Warwickshire.
Farm Fest, widely regarded as the UK’s biggest country fair and music festival, promises to be an unforgettable blend of agriculture, music, and rural life, with a stellar lineup of entertainment. The event is being described by none other than Jeremy Clarkson, the well-known television personality and star of Clarkson’s Farm, as “rock and roll farming.” Alongside Clarkson’s team from the hit Amazon Prime series, festivalgoers can expect performances by celebrated artists including Sophie Ellis-Bextor, 10CC, the Hothouse Flowers, and DJ Chris Moyles. It’s set to be a weekend brimming with energy, rural charm, and music, making it a must-attend event for both farming enthusiasts and music lovers alike.
For Unibed, this opportunity to sponsor the World of Horses arena marks a significant milestone in the company’s journey. Jessica Vickers, the Commercial and Operations Director at Unibed, expressed her excitement about the sponsorship, saying the company is “tremendously proud to be playing a major role in such a high-profile and prestigious national farming event.” She added that Unibed’s presence at Farm Fest serves not only as a reflection of the company’s growth but also as a gesture of gratitude towards their loyal customers, both new and old.
Farm Fest is known for its unique atmosphere, which blends the worlds of traditional farming with modern thrills, and this year’s partnership with Unibed is expected to elevate that experience. A spokesperson for the event emphasized the festival’s commitment to bringing together a diverse array of experiences, stating, “We are working with Unibed to bring you a high-energy celebration of horsepower in every shape and size. From thundering hooves to lightning-fast turns, this is where tradition meets adrenaline. Power. Precision. Pony-sized chaos. And pure countryside theatre.” The World of Horses arena, in particular, is set to be a major highlight, showcasing the excitement and energy of equestrianism and rural sports.
The collaboration between Unibed and Farm Fest also offers a unique opportunity for attendees to immerse themselves in the world of horse bedding and equestrian care, all while enjoying some of the most thrilling performances and displays of country living. Unibed’s sponsorship will put them at the heart of the action, giving them the chance to showcase their high-quality products to a nationwide audience that shares their passion for the countryside.
As the countdown to Farm Fest continues, anticipation is building for what promises to be one of the biggest and most exciting events on the UK’s rural calendar. With Unibed playing such a pivotal role in the World of Horses arena, it’s clear that this year’s festival will be a celebration of not just farming, but also the strength, beauty, and power of the countryside itself.
