Jeremy Clarkson’s Diddly Squat Farm produce is now available in major UK supermarket

Gone are the days of having to travel to the Cotswolds and join the snaking queues in the hopes of getting your hands on some Diddly Squat Farm Shop goods.

Jeremy Clarkson’s hit farm is now partnering with a major supermarket in the UK, allowing Brits to order the homegrown goods right to their own doorstep.

Ocado has signed an exclusivity deal with the Chipping Norton business to be the first major supermarket to stock the hit TV brand. And products have already hit the shelves.

The former Top Gear presenter opened his farm shop back in 2020, as part of the first series of Clarkson’s Farm, and it has since become a popular tourist hotspot.

There’s a whole range of items available in this deal, including Diddly Crisps, with flavours like sausage & mustard, lightly-salted, cheese & onion, and mushroom & wild garlic.

The farm’s Beer Mustard is also available, as is a Piccalilli Chutney, Chilli Jam, Smoked Chilli Mayo, Habanero Chilli Relish, and of course, Real Ale Chutney.

If you’ve got more of a sweet tooth, there’s Buttery Crumbly Fudge or even the signature ‘Little Turds’, which are nuggets of chocolate covered honeycomb.

As part of the deal, both Ocado and Diddly Squat will co-fund outdoor learning and land-based skills through the Ernest Cook Trust. This funding will provide outdoor education to children and young people across the UK.

Every Diddly Squat item purchased from the Ocado website will result in 5p being donated to the cause, either until the end of March next year or until donations hit £20,000.

More products are expected to be added to the range over the coming months, so if your favourite Diddly Squat staple isn’t available yet, watch this space.

‘Diddly Squat is an exciting brand to have on site and allows us to deliver a farm shop experience to our customers’ doors,’ says Lucy Silver, partnerships lead at Ocado Retail.

‘We’re always looking for ways to support British products and expand the choice of local produce for our customers.’

Lisa Hogan, Jeremy’s long-term partner and co-founder of the farm business, adds: ‘Diddly Squat has always been about celebrating British farming in a hands-on, practical way, from what we grow to how we share it with people.

‘This partnership with Ocado is a natural step in making our farm more accessible to customers across the country, while staying true to our roots.’

Of course, Diddly Squat Farm Produce was previously available to buy on Amazon, and has been in some Amazon Fresh stores. Before that you could buy from the Diddly Squat direct-to-customer website.

Not to mention, people travel from far and wide to experience the Diddly Squat Farm Shop for themselves.

Metro’s videographer, Jed Bradley, drove two hours from London to visit the Diddly Squat Farm Shop, before queuing for 45 minutes to get into the barn.

He’d been a fan of Clarkson’s Farm before he moved from New Zealand to the UK, and was keen to see it in the flesh.

‘Once inside, yes, everything is pricy, but that’s what you expect, and everything is local, so you get those feel-good vibes,’ Jed explains.

He spent £47 on some Hawkstone Lager, sweets, a loaf of bread and some jam — and even went back for another visit a year later.

But, if you aren’t willing to put up with the queues, the Ocado deal marks a major expansion for the Cotswolds emporium.

The British farm food will now be more accessible to shoppers across the country.