Jeremy Clarkson has reportedly signed a new exclusive partnership involving British Airways, marking another major expansion for his rapidly growing Hawkstone brand.
The 66-year-old farmer, broadcaster, and entrepreneur was recently in Boston, USA, where he attended a football match involving England during the World Cup period. On his return flight to the UK on Friday, June 26, Clarkson used the journey to announce the latest development in his business portfolio, confirming a new collaboration with the national airline.
Under the agreement, British Airways will now serve Hawkstone lager on selected flights. The beer, produced using British barley sourced from UK farmers, is part of Clarkson’s wider effort to promote British agriculture through commercial branding and retail expansion.
Speaking in a video shared on Instagram while onboard the aircraft, Clarkson highlighted the significance of the deal for domestic farming supply chains. “Farmers of the UK, good news,” he said. “You know we buy your barley to turn into Hawkstone lager? Well British Airways, which is where I am now, is now serving that lager on their flights. I kid you not, they are.”
The announcement adds another high-profile milestone for the Hawkstone brand, which has steadily expanded its presence across the UK beverage market over recent years. The lager is currently stocked in major supermarket chains including Waitrose, Morrisons, and Sainsbury’s, as well as being served in a growing number of Marston’s pubs nationwide.
Named after a distinctive Cotswold stone, Hawkstone has become one of the most notable rural-business success stories linked to Clarkson’s post-television farming ventures. The brand has been positioned as a farm-to-consumer product line, closely tied to British agriculture and domestic barley production.
Industry figures have noted the rapid growth of the business, which has been led operationally by managing director Owen Jenkins. The company has expanded its distribution network to more than 1,500 pubs across the UK, reflecting a significant increase in demand for its products.
Financial performance has also strengthened considerably. Reports indicate the brewery has nearly tripled its sales, reaching approximately £21.3 million in the year ending March, alongside an average annual growth rate of 134% over the past three years. These figures have contributed to Hawkstone’s recognition as one of the fastest-growing entrepreneurial businesses in its region.
Earlier this year, the company was ranked 23rd in the Sunday Times 100 list, which tracks the fastest-growing private companies in the UK. The ranking placed Hawkstone among a competitive group of emerging British brands experiencing rapid commercial expansion.
Clarkson’s involvement as a major shareholder continues to draw attention, particularly given his transition from television presenter to agricultural entrepreneur. His Hawkstone venture is increasingly seen as part of a broader strategy to connect farming, branding, and retail distribution into a unified business model.
The British Airways partnership is expected to further elevate the brand’s visibility, introducing Hawkstone to international travellers and premium airline customers for the first time. For Clarkson, the deal represents both a commercial milestone and another step in positioning British farming products within mainstream consumer markets.
As Hawkstone continues its expansion across supermarkets, pubs, and now airline cabins, the brand’s trajectory highlights the growing commercial influence of Clarkson’s post-television business ventures.
