Jeremy Clarkson’s new Hawkstone TV advert has been banned from TV for one reason.
The former Top Gear and Grand Tour host purchased Diddly Squat Farm in Oxfordshire back in 2008.
This proved to be the focus of his popular Prime Video show, Clarkson’s Farm, which documents his agricultural adventures in Chadlington.
In 2021, Mr Clarkson and the Cotswold Brew Co launched the Hawkstone brand, which now offers a range of premium British lagers, ciders and vodka.
Named after an ancient standing stone in the Cotswolds, the beer was originally made from the barley grown at Diddly Squat Farm.
As the fastest-growing beer brand in the UK, Hawkstone is also the most followed beer in the world on Instagram.
Mr Clarkson decided to create an advert for his product to be televised, featuring a 34-strong choir of real British farmers.
Issues have since arisen, and the ad has been banned from broadcast on every major platform, prompting him to appeal directly to the nation’s press.
The advert, which Clarkson describes as “the best thing I’ve ever made, apart from a shepherd’s pie in 1988,” features a choir of farmers singing.
The project was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand, Hawkstone.
“It’s a cock-up, as usual,” said Clarkson from his Diddly Squat Farm.
“I’ve made my biggest, most heartfelt, and frankly, most expensive advert ever, and it’s been banned.
“The fun police in their beige offices have decided that the public can’t be trusted to watch it.
“It’s been kicked off the telly, silenced on the radio, and barred from the cinema.
“Apparently, it’s ‘not compliant’. With what, I have no idea. Common sense?”
The advert features the use of profanity throughout, with the lyrics sung by the farmers including several swear words.
