Jeremy Clarkson furiously blasts the rising price of pints in pubs – and it immediately backfires

Jeremy Clarkson has come under fire on X after complaining about the average price of a pint of beer – despite charging more in his own pub.

The Top Gear host, 65, is no stranger to the hospitality industry and has owned his Oxfordshire pub, The Farmer’s Dog, since 2024.

He also has his own brand of premium beer – Hawkstone – which varies significantly in price depending on whether it’s purchased in a retail outlet or a pub.

Now, with the ongoing cost of living crisis in the UK, many pubs are finding themselves under extreme financial pressure caused by issues such as increasing rent and rises in employer National Insurance contributions.

The average price of a pint has now risen to £5.17 in 2025, according to a survey by The Morning Advertiser.

But this cost is often much higher, especially in places like London, where the average pint can be as much as £6.83.

Complaining about the current cost of a pint, one Twitter/X user said that pubs were in a ‘desperate state’, writing: ‘Without pubs, Britain ceases to be Britain.’

The user added: ‘The trade lost these “daily” customers, and replaced them with people who used the pubs for occasional use for food.

‘The OAP’s went. Then Covid taught people to drink at home. The habit was lost. £6-7 a pint works in cities, but not in the sticks.’

Clarkson replied: ‘I don’t think the £6.50 pint works anywhere. It’s ludicrous.’

However, he was soon humbled by a community note that revealed that he was actually charging more than the ‘ludicrous’ price in his own pub.

It read: ‘The cheapest price for an alcoholic pint in The Farmer’s Dog, the pub owned by Jeremy Clarkson is £6.75 according to their own menu.’

The ironic community note did not go unnoticed by X users, who proceeded to mercilessly criticise the star.

They wrote: ‘Then why are the cheapest pints at your pub even more expensive than that, you hypocrite?’

Others added: ‘You might want to tell YOUR pub then.’;

‘You’re having a laugh jezza! I paid over 7 quid at your place with your own ale in a plastic cup!!!’

However, not everyone was so critical of Clarkson and one user suggested that he may not have know how expensive the pints in his pub are.

Several other users, meanwhile, simply replied to the exchange with a picture of the menu from Clarkson’s pub – showing that many pints are £7.

Another user criticised the price of Clarkson’s own beer brand, writing: ‘4 bottles of your Hawkstone beer is £8.50. Try sorting that.’

They wrote: ‘His tweet doesn’t mean he agrees with the prices set in his pub, it’s probably taxation and everything else that bolsters the price up. It probably don’t generate that much profit.’

The Daily Mail has reached out to The Farmer’s Dog for comment.

Clarkson’s controversial comment on X comes after Springwatch star Chris Packham has opened up on how he REALLY feels about former Top Gear host turned farmer, calling out his ‘changing views’.

The TV presenter, who is most frequently seen on screen beside Michaela Strachan and Iolo Williams on the popular BBC programme, including its winter spin-off Winterwatch, admitted that despite their differences, he harbours no hate for Jeremy.

Chris, 64, and Jeremy have often found themselves on opposite sides of the debate about the British countryside – from conservation to farming.

But, Chris has now admitted that the public perception of the relationship between the pair could not be more different to the reality.

Rather than ‘hating Jeremy’, the Winterwatch star said the duo had actually ‘worked together’ and found the Clarkson’s Farm star ‘hospitable’ and ‘like himself’.

He told the Telegraph: ‘Everybody expects me to hate Jeremy. But we worked together and he was extraordinarily hospitable. And he’s like myself.

‘He sometimes sees the need to antagonise a situation to promote a conversation. In recent times, we’ve see him swinging more in my direction.’

Since Jeremy took over his farm, Diddly Squat, in 2019 – the TV presenter has become increasingly outspoken about issues that affect farmers across the UK.

He opened up on how bovine TB affected his own farm, as well as the importance of buying local produce and supportive British farming, and the issues caused by extreme weather patterns.

Chris, who has presented Springwatch since its launch in 2009, has often used his platform to speak about the importance of protecting the environment.

The presenter hit out that he felt the BBC, who broadcasts Springwatch and its spin-off series, have not been ‘as forthright’ as he hoped them to be in supporting the environment.

He continued to the Telegraph: ‘It’s a dereliction of duty not to be informing people of the gravity of the situation…’

In 2024, Chris encouraged today’s youth to ‘fight back’ against ‘buffoons’ like Jeremy amid claims that The Grand Tour host purchased a ‘gas-guzzling’ Range Rover ‘just to spite’ him.

Clarkson opted to buy the environmentally unfriendly SUV after ‘Chris Packham said something annoying on television’, he told The Daily Star in February 2024.

The presenter had initially decided to buy a Land Rover with a ‘smallish diesel engine’ but ‘cancelled’ the purchase in a ‘hot internal walnut of spite’.

He hoped to ‘annoy’ and ‘punish’ the Springwatch star by buying a ‘Range Rover with a V8 that produces more carbon dioxides than India’.

He added that he found it ‘comforting to know that by talking about the environment Packham has actually made it a little worse.’

Packham hit back, branding Clarkson a ‘buffoon’ and telling Saga Magazine that his ‘spiteful’ decision ‘betrays such a tragic ignorance it has an almost comedic value’.

The Range Rover rage was the latest incident in the apparent ongoing feud between the pair, which saw Packham launch a furious tirade at Clarkson in after the outspoken presenter admitted he wasn’t impressed by Sir David Attenborough’s latest Planet Earth series.

‘I got a Google alert last night saying Jeremy Clarkson had been thinking about buying a Land Rover with a relatively small engine,’ Packham told the magazine.

‘But then he’d seen me on TV saying something which offended him – probably something positive about the environment – so he’d bought a five-litre, gas-guzzling, twin turbo-charged Range Rover just to spite Chris Packham.’