A major farming event is set to take place at Jeremy Clarkson’s Diddly Squat Farm next year — and tickets have officially gone on sale.
The Cereals Event 2026, one of the UK’s biggest annual gatherings for the agricultural industry, will be held on June 10 and 11, 2026, transforming Clarkson’s now-famous Oxfordshire farm into the hub of British arable farming innovation, education, and entertainment.
The event is expected to attract more than 550 exhibitors and over 25,000 visitors to Chadlington, near Chipping Norton, where Clarkson has run Diddly Squat Farm since 2019.
A Major Moment for Clarkson’s Farm
News of the event was first reported by Farmers Weekly back in January, confirming that Clarkson’s 1,000-acre property — made famous by the hit Prime Video documentary Clarkson’s Farm — would host the prestigious arable technical show for the very first time.
For those unfamiliar, Cereals is widely regarded as the UK’s leading annual event for the arable sector, showcasing the latest in machinery, crop science, and farming technology. For it to be staged at Diddly Squat Farm marks a remarkable moment — not only for Jeremy Clarkson’s ongoing agricultural journey but also for the farming community in Oxfordshire and beyond.
“Farmers across the country are facing some of the toughest conditions seen in decades,” Clarkson said when confirming the event.
“So we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course, there will be the pop-up Farmer’s Dog bar and the Hawkstone Filling Station to enjoy.”
Kaleb Cooper Takes the Lead
Clarkson’s long-time colleague and Clarkson’s Farm co-star Kaleb Cooper will play a key role in the preparations for the festival, overseeing contracting work and managing aspects of the event’s setup.
Kaleb, who has become one of Britain’s most recognized young farmers, said he hopes the event will encourage a new generation to explore agriculture.
“I was lucky enough to find my calling early on,” he said.
“I want more young people to feel that same buzz, whether it’s driving tractors, caring for animals, or producing food.”
The 27-year-old farmer has long been vocal about his passion for promoting rural careers among younger audiences — something he’s continued to do through his books, public tours, and media appearances.
An Event for the Whole Industry
The Cereals Event typically includes live machinery demonstrations, crop plot trials, and seminars featuring some of the UK’s leading agricultural experts. Industry professionals, innovators, and farming families alike gather each year to exchange ideas, explore the latest technologies, and discuss the future of sustainable food production.
By hosting the event at Diddly Squat Farm, Clarkson hopes to bridge the gap between entertainment and real-world agriculture — combining the humour and personality that made Clarkson’s Farm a global hit with the serious conversations shaping the farming industry’s future.
A Festival of Farming at Diddly Squat
Visitors attending next June can expect not only technical demonstrations and exhibitor showcases but also a touch of Clarkson’s Farm flair. Alongside the Farmer’s Dog bar — a nod to Clarkson’s Cotswold pub — and the Hawkstone Filling Station serving his farm’s signature beer and cider, guests will have the rare chance to see the Diddly Squat team in action on home turf.
With filming for Clarkson’s Farm Season 5 having recently wrapped, many fans are speculating whether the event will also feature in the upcoming episodes — adding even more excitement for both viewers and attendees.
Tickets Now Available
Tickets for the Cereals Event 2026 are now officially on sale, with early interest already high given the farm’s fame and the scale of the event.
For Jeremy Clarkson and his team, the festival represents a full-circle moment — transforming what began as a personal farming experiment into one of the UK’s most anticipated agricultural gatherings.
As Clarkson put it best, “Farming isn’t easy. But it’s worth celebrating.”
