Unibed Takes Center Stage at Jeremy Clarkson’s Farm Fest with Major Sponsorship of World of Horses Arena
A North Yorkshire-based equestrian company is stepping into the spotlight at one of the UK’s most anticipated rural events later this month. Unibed, a leading provider of horse bedding, has secured a prominent role as the headline sponsor for the World of Horses arena at Jeremy Clarkson’s highly-publicized Farm Fest. The event, set to take place from May 22 to May 24 at the historic Stoneleigh Park in Warwickshire, is being hailed as the UK’s largest country fair and music festival, drawing thousands of attendees from across the country.
Farm Fest, dubbed “rock and roll farming” by Clarkson himself, promises to be an unforgettable celebration of Britain’s agricultural industry and its traditions, blending farming culture with live music and entertainment. The festival will feature some of the most iconic faces from the hit Prime Video series Clarkson’s Farm, including Jeremy Clarkson, Kaleb Cooper, Lisa Hogan, and other stars from the show. In addition to the television stars, music lovers will be treated to performances by acts such as Sophie Ellis-Bextor, 10CC, Hothouse Flowers, and DJ Chris Moyles, offering something for everyone across the three-day event.
At the heart of the festival will be the World of Horses arena, an area dedicated to showcasing the best of the equestrian world. Sponsored by Unibed, the arena will feature a variety of equestrian displays, from traditional horse breeds to modern horse-related events. Festival-goers will have the unique opportunity to see a wide range of equine spectacles, including demonstrations with rare breeds like the Suffolk Punch, and the ever-popular Shetland Pony. The arena will also include exciting events like barrel racing, pony club games, and the skills of farriers and blacksmiths.
Jessica Vickers, the commercial and operations director at Unibed, expressed the company’s pride in taking on a leading role in such a prestigious event. Based in South Milford, Unibed has rapidly grown to become a respected name in the UK equestrian industry.
“We are tremendously proud to be playing a major role in such a high-profile and prestigious national farming event,” said Vickers. “Over the past few years, with the help of our family, we have built up Unibed from being a local supplier of horse bedding to a respected UK equestrian institution. Our appearance at Farm Fest is not just a testament to our growth, but also a way for us to thank our customers, both old and new.”
Founded in 2009, Unibed relaunched in 2019 and has since seen incredible growth. The company’s expansion is particularly evident in its impressive production figures. In 2023, Unibed produced 260,000 bales of horse bedding, but by 2025, that figure had nearly doubled, reaching 480,000 bales. This represents a remarkable average increase of 35 percent year on year, highlighting the company’s rapid rise within the equestrian industry.
The World of Horses arena at Farm Fest will be a standout feature of the event, offering festival-goers a chance to immerse themselves in the equestrian world. The show ring will be the focal point of the arena, providing the perfect stage for a variety of horse-related activities. Visitors will be able to witness everything from exhilarating barrel races to the skillful work of blacksmiths and farriers, who will showcase the craftsmanship behind the creation of horse shoes and other equipment.
Equine enthusiasts and families alike can also enjoy the wide variety of horse breeds on display, from majestic working horses to adorable ponies. With the inclusion of educational talks and live demonstrations, Farm Fest aims to bring the farming and equestrian communities together while celebrating the rich traditions that have shaped rural Britain.
As Unibed takes center stage at Farm Fest, it underscores the company’s success and the growing importance of supporting agriculture and rural life in the UK. Their commitment to quality and tradition aligns perfectly with the values celebrated at Farm Fest, making their sponsorship of the World of Horses arena a natural fit. This partnership not only highlights Unibed’s contributions to the equestrian world but also solidifies its standing as a key player in the broader agricultural and farming industries.
For Unibed, Farm Fest represents a significant milestone in its journey. The festival offers the company an opportunity to connect directly with a wider audience, celebrate its rapid growth, and reinforce its commitment to supporting the agricultural community. With its sponsorship, Unibed will help ensure that the World of Horses arena is a vibrant and exciting showcase of equestrian talent, further solidifying its role as a leader in the UK equestrian market.